The Beauty of Science
Cosmetic intelligentsia for hire
Commissioning client
Melanger Labs
Organization
MEB + co-founder
Industry
Business type
Beauty
Ownership model
Consultancy
Private
No. of employees
2
Years of collaboration
2020-2021
Capabilities
Inception through management
Phase
Strategy, Influence, People
MEB category
Business & brand establishment
Function
Branding
Focus
Executive counsel
Brand development, marketing & management
Market entry
Business development & management
Executive counsel
Client relations
Corporate & brand communications
Executive communications
Stakeholder engagement
Content strategy & development
Design
Year founded
2020
Co-created & operated a professional services consultancy to meet the unique needs of cutting edge CPG brands who formulate and market non-toxic, sustainable personal care & home products.
Operationalize the institutional knowledge and expertise of non-toxic beauty science for the $42 billion natural and organic cosmetics market.
Fill in the knowledge gaps of innovative founders and formulators who require high-impact expertise in
Human & environmental health
Product science & formulation
Sourcing
Manufacturing
Packaging
Regulations & regulatory affairs
Marketing
Total brand platform
Naming
Creative & art direction
Logos & imagery
Fonts & usage
Narrative + messaging architecture
Website
Total business infrastructure
Systems + processes for client relations & account management
Business development strategy
Advisory board
work products
work product