Branding:
Total Brand Overhaul
for
overview
Our Arrow team was commissioned by the Executive Director to modernize CTAT’s identity. We engineered a total rebrand in collaboration with board members and key stakeholders.
work products
Color palette
Full logo suite
Typefaces
Positioning
Narrative & key messaging
Comprehensive brand guidelines, including imagery standards
Annual++ Event / Conference Identity
old CTAT site
new CTAT site
CTAT summer conference identity
CTAT summer conference identity
CTAT summer conference identity
CTAT summer conference identity
CTAT brand guidelines
CTAT brand guidelines - intro
CTAT brand guidelines - about
CTAT brand guidelines - purpose
CTAT brand guidelines - photo standards
CTAT brand guidelines - old vs. new logos
CTAT brand guidelines - new logo usage
CTAT brand guidelines - color palette
case study
case study