Queen Bee
Preparing a tech leader to earn A+ business buzz
Commissioning client
VP of Global Communications
Industry
Tech
Business
type
Social network
Ownership
model
Public
No. of
employees
950
Capabilities
Organization
2014
Year founded
Scale
Phase
2019
Year of collaboration
Influence
MEB category
Speaker coaching
Function
Personal performance +
team capabilities
Focus
Executive counsel
Speechwriting
Speaker coaching
Strategic communications
Systems building
Team skills development
After assuming primary spokesperson responsibilities from the founder, worked with VP of marketing to refine her presentation presence and prepare for speaking engagements at elite tech conferences.
ASSESS | PREPARE | POSITION
Triage and organize an array of speaking opportunities
Determine criteria for engagement per business priorities + her own standards and growth trajectory
Create a process for vetting speaking opportunities and engagement standards to implement for her team
Design her personal method for preparation beyond the standard talking points approach
Pre-event coaching and preparation for tier one events
For the VP of marketing:
To strategically expand influence via speaking engagements, built mindset for thinking beyond the content and across the other parties, key stakeholders, and corporate communications strategy
Messaging and event prep for Tech Crunch - San Francisco and a podcast taping with live audience
For her team:
Standards and protocols for vetting & closing speaking opportunities
Speaking Bureau 1.0 infrastructure + SOPs, tools & templates
Watch: Tech Crunch
NEW TEAM CAPABILITY | ORDER & PROCESS | CONSENSUS
To find her optimal pocket for greatest impact, created preparation and thinking habits for assessing the medium, platform, host and panelists.
Created her burgeoning speaker bureau within her team as a net new capability - a team sport with development opportunity for each team member.
Designed pre-event processes and expectations for her team and herself, including
Event dossier of standard logistics info;
Strategy brief, including top-lining business priorities, talking points, and other key insights re big-picture and long game intentions; and
Timeline for assessment, preparation, and mental conditioning - including a 24-hour shot-clock for presentation prep.
Tier one speaking engagements were critically acclaimed and expanded her visibility.
PR team case study
work products