Armstrong for ADA President 2024
Branding strategy for a national association leadership election
Commissioning client
Committee chair, Dr. Rita Cammarata, DDS
Industry
Policy & advocacy
Business type
Ownership model
NGO
Association
No. of employees
Phase
20
Campaign preparation
MEB category
Strategy, People, Influence, Impact
Capabilities
Texas Dental Association
Organization
Year founded
1871
2021 - 2023
Years of collaboration
Brand strategy
Function
Brand identity and narrative
Focus
Executive counsel
Executive coaching
Leadership alignment
Internal communications
Stakeholder engagement
Brand marketing
Creative direction
Creative project management
Commissioned by Texas Dental Association committee chair for Dr. Craig Armstrong for ADA President 2024 to develop brand identity, narrative and campaign materials.
Develop brand campaign identity + narrative and messaging architecture for ADA presidential campaign
Produce full brand identity suite - color palette, logo mark and wordmark
Produce template with key design elements for core campaign materials
Group + 1:1 explorations with committee and key stakeholders
Competitive analysis and recommendations on white space
Full logo suite
Color palette
Recommendations on competitive edge, unique value proposition, messaging platform and video outline
work products
work products
